EP-030 Cindy Joseph

Listen to the late Cindy Joseph on your favorite Podcast App:

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BOOM!  Cindy was most definitely a kindred spirit.  We had similar beliefs, goals and I am so pleased she coined this change in the universe to be called The Pro-Age Movement.  To not just embrace our beautiful age, but to CELEBRATE it!  I am a huge fan of her BOOM! by Cindy Joseph products and once you hear her story you will be too.  We would like to add that since the passing of Cindy Joseph we are even more honored that we got to know such a wonderful woman.  You are missed, my friend! Enjoy this feel-good episode!

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In high school, Cindy pored through all the beauty and fashion magazines she could get her hands on. She was searching for make-up techniques to change the way she looked. She wanted to look like the cover models and hide what she judged as her “flaws”. She spent hours playing with new products and practicing techniques on herself and her friends. Make-up was her passion.

In 1969, her senior year of high school, she chose to throw out all her cosmetics in rebellion to what she thought was society’s dictate to superficial beauty. However, she found herself in conflict about her desire to look her best.

After realizing most teenage girls deal with issues of self esteem, she decided to head into the very world she was rebelling against. She believed she would have more influence if she was “in the game.” Using the skills and talents she had developed from working with local photographers, she began her career as a make-up artist for fashion and beauty in the late seventies.

As her career was flourishing, Cindy was studying human behavior, psychology and philosophy along with health and fitness. She was inspired to do so by her desire for self knowledge and to define true beauty. Becoming healthier and more self aware as time passed, Cindy embraced her age with enthusiasm and appreciation.

In 1999, at the age of 49, Cindy was approached on the street by a casting agent to model for Dolce and Gabbana. That ignited her modeling career with Ford Models Inc., which continues to flourish today. She is traveling the world once again, now working in front of the camera, for many of the same clients and magazines she had during her make-up career.  Cindy represents the healthy life-style choices of the female Baby Boomers around the world.

Cindy has created and is CEO of Boom by Cindy Joseph, the first pro­age, pared down skin care and cosmetic line. She is spearheading the Pro-age Revolution, a movement of women who are interested in shifting our anti-agist society to pro-age. She also speaks on many subjects in her compelling and entertaining video blog, Saturdays with Cindy. She is also busy with radio, TV, newspaper and magazine interviews sharing her philosophy on women, beauty and time as her modeling career continues.

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